Server-side vs Client-side Analytics | implenton

I have been skeptical about all website analytics data, especially Google Analytics (client-side), presented to me in the last few years. I know how far I go (not as far as paranoid people do!) to block anything that tracks my activity, so I expect others to do the same.

In this insightful post, Dave Rupert mentions the shortcomings of the server-side approach (which is in vogue again) and how to make sense of the tracked data. If that's even possible...

Unless I’m a certified statistician, I’m unable to accurately assess traffic to my breakfast table.